Chief Marketing and Community Engagement Officer

Chief Marketing and Community Engagement Officer
Company: Banner Health
Location: Phoenix, Arizona
Employment Type: Full-time
Work Arrangement: On-site
Department: Marketing, Communications & Community Engagement

Position Overview

Banner Health is seeking an accomplished and strategic Chief Marketing and Community Engagement Officer to provide executive leadership across enterprise marketing, brand management, corporate communications, public relations, and community engagement.

This executive will be responsible for developing and implementing comprehensive strategies that strengthen organizational reputation, expand market visibility, improve consumer engagement, and support long-term business growth.

Working closely with senior executive leadership, the Chief Marketing and Community Engagement Officer will ensure that marketing and communications initiatives align with organizational priorities while advancing Banner Health's competitive position within the healthcare industry.

Key Responsibilities

• Enterprise Marketing and Brand Strategy
• Develop and execute enterprise-wide marketing strategies aligned with organizational objectives and growth priorities.
• Provide strategic direction for brand positioning, corporate identity, and market differentiation.
• Lead integrated marketing campaigns that strengthen consumer awareness, patient engagement, and service-line growth.
• Oversee digital marketing, traditional advertising, social media, and content development initiatives.
• Ensure consistent brand standards and messaging across hospitals, service lines, and affiliated healthcare operations.
• Identify emerging market opportunities and develop strategies to enhance organizational competitiveness.

Corporate Communications and Public Relations

• Direct corporate communications, public relations, media relations, and executive messaging strategies.
• Strengthen organizational reputation through proactive communications and stakeholder engagement.
• Provide strategic communications counsel to senior executives and organizational leaders.
• Oversee crisis communications, reputation management, and sensitive organizational messaging.
• Develop communication strategies that strengthen relationships with employees, physicians, patients, and external stakeholders.

Community Engagement and Strategic Partnerships

• Develop enterprise-wide community engagement strategies that strengthen public trust and organizational visibility.
• Establish relationships with community organizations, business leaders, nonprofit institutions, and strategic partners.
• Lead initiatives that increase community awareness of healthcare services and organizational priorities.
• Collaborate with clinical and operational leadership to identify opportunities for community outreach and service-line development.
• Advance initiatives that improve stakeholder relationships and strengthen the organization's presence across its markets.

Consumer Engagement and Marketing Performance

• Oversee marketing analytics, consumer insights, and performance measurement initiatives.
• Develop strategies that improve patient awareness, engagement, and access to healthcare services.
• Evaluate marketing effectiveness through measurable performance indicators and return-on-investment analysis.
• Leverage customer relationship management platforms and marketing technologies to improve audience engagement.
• Utilize market research and competitive intelligence to guide strategic marketing decisions.

Financial and Organizational Leadership

• Direct enterprise marketing budgets, resource allocation, and financial planning.
• Manage relationships with advertising agencies, external consultants, media partners, and strategic vendors.
• Establish departmental objectives, performance expectations, and operational accountability.
• Recruit, mentor, and develop high-performing marketing and communications leadership teams.
• Promote collaboration across clinical, operational, administrative, and executive departments.
• Present strategic recommendations and performance results to senior leadership.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related discipline.
• Master's degree in Business Administration, Marketing, Communications, or Healthcare Administration preferred.

Professional Experience

• At least 10 years of progressive leadership experience in marketing, communications, brand management, or public relations.
• Demonstrated experience leading enterprise-wide marketing and communications strategies within a complex organization.
• Significant experience within healthcare, hospital systems, integrated delivery networks, or related healthcare organizations.
• Proven experience managing substantial marketing budgets and external agency relationships.
• Experience leading multidisciplinary teams and overseeing complex strategic initiatives.
• Demonstrated success strengthening brand reputation, market visibility, and stakeholder engagement.

Preferred Qualifications

• Experience leading marketing functions across multi-hospital or multi-facility healthcare systems.
• Knowledge of healthcare consumer behavior, service-line development, and competitive market positioning.
• Experience implementing enterprise marketing technology and consumer engagement initiatives.
• Familiarity with healthcare reputation management and public affairs.
• Demonstrated success developing strategic community partnerships and organizational outreach programs.

Leadership Competencies

• Enterprise-level strategic thinking and business acumen.
• Exceptional executive communication and presentation capabilities.
• Strong understanding of healthcare marketing and consumer engagement.
• Experience with organizational transformation and change management.
• Financial management, budget oversight, and performance optimization.
• Ability to influence senior executives and build collaborative relationships.
• Strong analytical, problem-solving, and decision-making capabilities.

Compensation

Proposed annual compensation range: $270,000–$380,000, depending on qualifications and experience.

About Banner Health
Banner Health is a nonprofit healthcare organization with a broad network of hospitals, physician practices, and healthcare services. The organization is committed to improving patient care, advancing healthcare innovation, and strengthening the communities it serves.