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Full job description
DIRECTOR, MARKETING & DIGITAL
Company: Belgian Healthcare Group
Location: Ghent, Belgium
Employment Type: Permanent, Full Time
Work Arrangement: Hybrid
Compensation: €110,000–€150,000 gross annually, plus executive benefits
About the Role
The Director of Marketing & Digital will lead the organization's marketing strategy, brand portfolio development, digital marketing activities and consumer engagement initiatives.
Reporting to executive leadership, the successful candidate will translate business priorities into effective marketing strategies, strengthen market positioning and drive measurable commercial performance.
This position offers the opportunity to shape the organization's marketing direction while leading a multidisciplinary team and collaborating closely with Sales, Innovation, Finance and other business functions.
Key Responsibilities
- Develop and implement the overall marketing and digital strategy in alignment with business objectives
- Lead brand positioning, portfolio development, product innovation and go to market strategies.
- Identify market opportunities, consumer insights and emerging trends to support business growth.
- Oversee digital marketing, e commerce and omnichannel initiatives.
- Manage marketing budgets, investment priorities and performance indicators.
- Lead and develop the marketing team, fostering collaboration and accountability.
- Partner with Sales and commercial teams to strengthen customer engagement and market penetration.
- Monitor campaign effectiveness, brand performance and marketing return on investment.
- Collaborate with executive leadership on strategic business initiatives and long term growth plans.
Candidate Requirements
- Master's degree in Marketing, Business Administration or a related discipline.
- Significant experience in marketing leadership, brand management or commercial strategy.
- Proven experience managing teams, budgets and strategic marketing initiatives.
- Strong understanding of consumer products, brand development and digital marketing.
- Demonstrated ability to translate market insights into commercial results.
- Experience in consumer healthcare, wellness, FMCG or related sectors is advantageous.
- Strong communication, leadership and stakeholder management skills.
- Fluency in Dutch and French, with professional English proficiency.
How to Apply
- Apply through Talent ScoutHQ by submitting your professional profile and, optionally, an up-to-date CV/resume.
- Applications will be reviewed based on relevant experience, skills and the requirements listed above.
- Shortlisted candidates may be invited to discuss their experience, availability and expectations with the recruiter.
- Please reference Job Identification Number [Job ID] when discussing this opportunity or your application.
- For questions regarding the application process, please use the recruiter inbox within Talent ScoutHQ.
Job Identification Number: TSHQ-1097
Listing information
- Source
- TalentScoutHQ employers
- Application method
- On Talent ScoutHQ