Director, National Ad Sales

Position Overview

As Director of National Ad Sales, you will be an influential leader responsible for developing a high-energy sales culture that encourages success, enthusiasm and strong performance.

You will oversee national core and political sales revenue across assigned Spectrum Reach markets, lead several managers and support staff, manage major client-facing relationships, and collaborate with cross-functional stakeholders to develop and implement effective sales strategies.

This is a high-visibility leadership position where your ability to guide teams, strengthen client relationships and deliver revenue growth will directly contribute to the business.

Key Responsibilities

Own regional budget attainment, developing and presenting quarterly strategic plans to Spectrum Reach leadership, including RVPs, VPs, Directors of Sales and the VP of National Sales.

Lead, motivate and develop a team of National Sales Managers, fostering a growth-oriented and customer-first culture.

Apply an understanding of the evolving media ecosystem, particularly data-driven and multiscreen advertising products, to increase revenue and client value.

Develop strategies for key accounts and serve as a primary point of contact for the Spectrum Reach Enterprise.

Build and maintain relationships with major clients, advertising agencies and key accounts across the Spectrum footprint, with a focus on local and agency decision-makers.

Collaborate with Directors of Sales, Local Sales Managers, News, Digital, Marketing, Customer Experience, and Yield & Inventory teams.

Negotiate for market share, use research and data to inform sales strategies, and present advertising opportunities to existing and prospective clients.

Deliver high-quality account management and client support in partnership with the National Sales Support team and Ampersand.

Maintain CMR reports and competitive sales tools to identify opportunities and convert prospects into business.

Monitor weekly sales performance and accurately forecast budget attainment.

Lead core and political advertising sales activity across the assigned territory.

Promote a high-performance culture and recognize achievements across the team and Ampersand partnerships.

Travel as required to develop relationships with clients, advertising agencies and Ampersand teams.

Required Qualifications

10+ years of media sales experience.

5+ years of national sales experience, ideally working with representative firms.

At least 2 years of management or leadership experience.

Experience working with major advertising agencies.

Bachelor's degree or equivalent education and experience.

Excellent interpersonal and relationship-building skills.

Strong cross-functional collaboration and presentation abilities.

Demonstrated ability to build and lead successful teams.

Strong time management, persistence and ability to perform in a fast-paced environment.

Preferred Qualifications

Advanced education beyond a bachelor's degree.

Familiarity with sales reporting systems such as Strata or Eclipse.

Cable or broadcast television experience.

5+ years of management experience.