Head of Marketing, Australia (Senior Vice President)

Position: Head of Marketing, Australia (Senior Vice President)

Organization: PIMCO
Location: Sydney, New South Wales, Australia
Employment: Full-time, permanent

About the organization

PIMCO is a global investment management firm established in 1971, recognized for its expertise in active fixed-income investment and its work across public and private financial markets.

The firm provides investment solutions to institutional investors, financial advisers and wealth management clients. Its Australian business was established in 1997 and has developed a substantial presence in the local market, serving more than 70 institutional clients and over 9,000 financial advisers. PIMCO manages more than A$60 billion on behalf of Australian and New Zealand investors.

The organization operates in a competitive investment management environment, where brand credibility, investor education, client engagement and effective distribution are important to its continued growth.

About the position

PIMCO is seeking a senior marketing leader to take ownership of its Australian marketing agenda. This is a Senior Vice President-level opportunity, with responsibility for developing and executing marketing strategies that support business growth across its Wealth Management and Institutional divisions.

The successful candidate will be expected to combine strategic marketing leadership with commercial awareness, strong stakeholder management and the ability to translate business priorities into measurable marketing outcomes.

The position goes beyond traditional marketing communications management. It involves influencing business strategy, strengthening brand positioning, developing client acquisition and retention initiatives, and overseeing integrated marketing activities across the Australian market.

Key responsibilities

1. Strategic marketing leadership

Own and execute the overall Australian marketing strategy.

Align marketing priorities with the organization's commercial and growth objectives.

Work closely with the Head of Marketing, APAC, and Australian business leaders.

Identify opportunities to strengthen market positioning and improve marketing effectiveness.

Contribute to broader Asia-Pacific marketing priorities.

1. Brand management and corporate positioning

Strengthen PIMCO's brand visibility and reputation within Australia's investment management industry.

Develop consistent brand messaging across marketing channels.

Oversee thought leadership, investment communications and educational content.

Ensure marketing materials reflect the organization's positioning and standards.

1. Integrated marketing and communications

Oversee content marketing, digital campaigns, paid and earned media, events and sponsorships.

Develop targeted marketing programs for institutional and wealth management audiences.

Supervise the development of presentations, brochures, investment commentaries, factsheets, webcasts and other marketing materials.

Coordinate with regional and global marketing specialists.

1. Customer engagement and commercial growth

Develop strategies to improve client acquisition, retention and engagement.

Use customer intelligence, market research and data analytics to identify growth opportunities.

Improve audience segmentation and targeted marketing initiatives.

Support the organization's active ETF growth strategy through product positioning, investor education and marketing campaigns.

1. Leadership and team management

Lead the Australian marketing function and manage a team of two professionals.

Establish performance objectives and provide direction, coaching and professional development.

Build a culture of accountability, collaboration and innovation.

Influence senior stakeholders and coordinate cross-functional initiatives.

1. Budget and performance management

Work with the Head of Marketing, APAC, on the Australian marketing budget.

Oversee marketing expenditure and investment priorities.

Monitor campaign performance, lead generation and client engagement.

Evaluate marketing return on investment and recommend improvements.

Leadership expectations

This position requires someone who can operate confidently at senior executive level, take ownership of strategic marketing decisions and work closely with business leadership.

The successful candidate will be expected to:

Provide direction for the Australian marketing function.

Influence commercial and brand strategy.

Lead and develop the marketing team.

Build relationships with senior business leaders and client-facing executives.

Translate marketing activities into measurable business outcomes.

Represent Australian marketing priorities within the wider APAC leadership structure.

Candidate experience and qualifications

PIMCO is looking for a candidate with:

At least 15 years of progressive marketing experience, preferably within financial services or asset management.

Strong knowledge of the Australian financial services market.

Experience developing and implementing integrated marketing strategies.

Demonstrated leadership and team management capabilities.

Strong brand management and corporate communications experience.

Experience with customer segmentation, lead generation and marketing analytics.

The ability to influence senior stakeholders and support commercial growth.

Experience in ETFs, managed funds and investment solutions would be particularly valuable.

Location and working arrangement

The position is based in Sydney, New South Wales, Australia, and is advertised as a full-time opportunity.

The available listings describe the position as office-based, although another listing indicates a hybrid arrangement. The precise flexibility and attendance expectations should therefore be confirmed directly with the employer.

Overall strategic priorities

The person appointed will be expected to help PIMCO:

Expand its position in Australia's wealth management and institutional investment markets.

Strengthen brand recognition and industry credibility.

Increase client engagement, acquisition and retention.

Support the growth of its active ETF business.

Improve the effectiveness of data-driven marketing and digital distribution.

Build stronger alignment between local, regional and global marketing teams.