Vice President, Growth Marketing

Position: Vice President, Growth Marketing
Company: ABC Fitness
Location: Remote, United States
Employment Type: Full-Time
Annual Base Compensation: USD $210,000–$230,000

ABOUT ABC FITNESS

ABC Fitness is a global fitness technology and software provider serving fitness businesses of different sizes, from independent personal trainers and boutique studios to international fitness franchises.

The company supports approximately 30,000 clubs, 650,000 coaches and 40 million members, while processing more than $12 billion in payments annually. Its technology portfolio includes ABC Glofox, ABC Ignite, ABC Trainerize and ABC Evo.

ABC Fitness focuses on simplifying fitness business management, improving customer engagement and supporting the growth of fitness organizations through technology and industry insights.

POSITION OVERVIEW

ABC Fitness is seeking a Vice President of Growth Marketing to lead its growth strategy across ABC Trainerize and ABC FitMetrics.

This executive will own growth performance, recurring revenue objectives, acquisition strategy, customer lifecycle optimization, marketing analytics and AI-enabled growth initiatives.

The successful candidate will work closely with executive leadership, Product, Engineering, Finance, Marketing, Implementation and Customer Success to improve customer acquisition, activation, adoption, conversion, retention and expansion.

The role requires a strategic leader who can establish measurable growth objectives, manage high-performing teams, oversee agency partnerships and translate customer and product data into sustainable business results.

KEY RESPONSIBILITIES

1. Revenue Growth, MRR and Forecast Accountability

• Own new monthly recurring revenue (MRR), expansion and growth targets across ABC Trainerize and ABC FitMetrics.
• Establish measurable growth objectives, performance targets and priorities with executive, Product, Finance and Marketing stakeholders.
• Develop a consistent global performance review process, including experimentation, performance monitoring and corrective action.
• Align customer segmentation and product-led growth initiatives with Product, Marketing and Customer Success.
• Balance short-term growth targets with sustainable improvements in activation, adoption, conversion, retention and expansion.

2. Growth Strategy and Channel Leadership

• Establish paid acquisition strategies across search, paid social and programmatic advertising.
• Manage agency selection, performance expectations, investment decisions and budget allocation.
• Lead website optimization and conversion rate optimization (CRO), improving conversion rates, customer acquisition costs and revenue performance.
• Develop lifecycle marketing and automation programs that strengthen onboarding, activation, adoption, retention and customer expansion.
• Oversee technical SEO, answer engine optimization (AEO), content-led growth and organic visibility.
• Develop social, influencer, affiliate, partnership and community growth initiatives.
• Identify emerging acquisition channels and growth opportunities through structured experimentation.

3. Executive Performance Management, Reporting and Analytics

• Establish and lead the Product-Led Growth (PLG) operating system, including weekly business reviews, monthly performance reviews and quarterly planning.
• Develop executive reporting that connects marketing investment to MRR, expansion, activation, conversion, retention, customer acquisition costs and forecast performance.
• Partner with Finance and Analytics to establish reliable reporting across product, CRM and marketing platforms.
• Implement measurement frameworks using attribution, incrementality testing, holdouts, geographic testing and standardized dashboards.
• Lead financial forecasting and scenario planning across expected, upside and downside growth outcomes.

4. Customer Journey and Cross-Functional Collaboration

• Improve the customer journey from acquisition and onboarding through activation, adoption, retention and expansion.
• Partner with Product and Engineering to identify and remove friction in product experiences and conversion processes.
• Use customer behavior, product analytics and performance data to identify growth opportunities.
• Collaborate with Product Marketing, Content, Implementation and Customer Success to improve messaging, customer education, lifecycle experiences and adoption programs.

5. Team Leadership and Operational Excellence

• Lead and develop a high-performing growth organization covering growth leadership, analytics, operations and channel expertise.
• Develop existing employees and build the capabilities required to support future business growth.
• Manage agencies, vendors, contractors and technology partners through clear performance expectations and accountability.
• Establish scalable processes, playbooks and documentation that support experimentation and continuous improvement.
• Maintain strategic oversight while ensuring effective execution across a lean growth organization.

6. Portfolio Growth Across Trainerize and FitMetrics

• Understand the growth models, customer journeys, channel performance and revenue opportunities of both products.
• Establish shared approaches to measurement, experimentation, lifecycle marketing and performance reporting.
• Identify opportunities for cross-product learning, customer expansion, channel diversification and operational consistency.

7. AI-Enabled Growth and Innovation

• Identify and implement AI-driven capabilities across marketing, product growth and business operations.
• Apply AI to improve productivity, personalization, experimentation, forecasting and customer journey optimization.
• Develop and scale agentic workflows that support growth operations, decision-making and experimentation.
• Establish measurable standards for AI performance, governance, data integrity and appropriate human oversight.

REQUIRED COMPETENCIES

The successful candidate should demonstrate:

• AI-Enabled Growth Leadership: Practical experience implementing and scaling AI capabilities and agentic workflows in business or growth environments.
• Strategic Vision: Ability to develop and execute multi-year growth strategies aligned with company, product and customer objectives.
• Global Leadership: Experience leading high-performing teams across regions and time zones.
• Executive Analytics: Strong financial and analytical capabilities, including forecasting, scenario planning, performance measurement and executive reporting.
• Product-Led Growth Expertise: Deep understanding of acquisition, activation, onboarding, adoption, conversion, retention, expansion and growth experimentation.
• Product and Engineering Partnership: Ability to collaborate with senior Product and Engineering leaders to improve product value and customer experiences.
• Cross-Functional Leadership: Ability to align Product, Engineering, Marketing, Finance, Analytics, Implementation and Customer Success around shared objectives.
• Operational Excellence: Experience managing agencies, vendors, budgets, performance standards and scalable operating processes.

QUALIFICATIONS AND EXPERIENCE

Candidates should demonstrate:

• At least 10 years of experience in product-led growth, growth marketing, product growth, digital growth or a comparable function.
• Experience operating at VP level and leading teams or functional owners.
• Proven success owning the full customer journey and delivering measurable results across activation, onboarding, adoption, conversion, retention, expansion, MRR or ARR.
• Strong product and growth analytics experience, including executive dashboards, forecasting and experimentation.
• Demonstrated success managing substantial budgets across paid and non-paid marketing channels, internal teams and agency partners.
• Experience developing diversified growth strategies across organic search, content, social, influencer marketing, lifecycle marketing, CRO and emerging channels.
• Proven ability to work closely with Product and Engineering teams and influence business decisions.
• Practical experience applying AI in a business or growth function, including AI-enabled or agentic workflows beyond basic content generation.
• Experience in a mid-sized or scaled organization, ideally within B2B SaaS, consumer, direct-to-consumer, subscription or marketplace environments.
• Excellent communication, stakeholder management and leadership capabilities, with the ability to remain hands-on while developing scalable systems and teams.

COMPENSATION AND BENEFITS

Anticipated Annual Base Salary: USD $210,000–$230,000 for USA-based candidates.

Additional compensation may include bonuses, commissions, equity or other incentive programs, where applicable. Final compensation will depend on relevant experience, qualifications, skills, geographic location and market considerations.

Additional benefits include:

• Open paid time off policy.
• Quarterly company-wide Days of Disconnect.
• Parental and Pawternity Leave.
• Quarterly fitness reimbursement.
• Medical, dental and vision coverage.
• Employee Assistance Program.
• Premium Calm App subscription for eligible employees and dependents.
• Professional development and growth opportunities.