Vice President of Marketing

Position: Vice President of Marketing
Company: Ideals (iDeals Solutions Group)
Location: Remote – eligible locations include the United Kingdom, Ireland, Switzerland and the Netherlands
Employment Type: Full-time, Permanent
Compensation: Indicative target of £145,000–£170,000 base salary, plus a potential 20–25% performance bonus and possible long-term equity incentives, subject to negotiation and employer confirmation.

About the Company

Ideals is a global B2B software company specialising in secure business collaboration, virtual data rooms and board-management solutions. Its technology supports organisations with critical business processes, including mergers and acquisitions, fundraising, corporate reporting and strategic decision-making.

With an established international customer base, Ideals continues to strengthen its market position and expand its presence across high-value business and technology markets.

Position Overview

The Vice President of Marketing will provide strategic leadership for the company's global marketing function, overseeing marketing strategy, commercial growth, brand positioning and market expansion.

This is an executive-level opportunity that extends beyond traditional marketing responsibilities. The successful candidate will work closely with senior leadership and cross-functional teams to influence business direction, strengthen commercial performance and translate organisational objectives into measurable growth initiatives.

Key Responsibilities

1. Global Marketing Strategy

Develop and execute the company's global marketing strategy in alignment with overall business objectives.

Establish market positioning, competitive differentiation and strategic growth priorities.

Identify emerging market opportunities and develop initiatives to strengthen the company's international presence.

1. Commercial Growth and Revenue Performance

Lead demand generation, customer acquisition and account-based marketing strategies.

Develop initiatives that strengthen revenue growth, pipeline generation and customer engagement.

Establish performance metrics to evaluate marketing effectiveness and commercial contribution.

Collaborate with commercial leadership to improve go-to-market execution.

1. Executive and Cross-Functional Leadership

Work closely with executive leadership, Sales, Product and Customer Success to align strategic priorities.

Contribute to broader business planning and commercial decision-making.

Translate business objectives into actionable marketing and growth strategies.

Influence organisational priorities through market intelligence and performance insights.

1. Business Transformation and Market Expansion

Identify opportunities to improve marketing effectiveness and organisational performance.

Lead strategic initiatives that support business transformation and sustainable growth.

Strengthen the company's competitive position across international markets.

Support the development of new market-entry and expansion strategies.

1. Marketing Operations and Financial Management

Oversee marketing budgets, resource allocation and investment decisions.

Establish reporting frameworks to measure campaign performance, pipeline contribution and return on investment.

Optimise marketing technology, automation and operational processes.

Use data-driven insights to guide strategic and financial decisions.

1. Global Team Leadership

Lead, develop and mentor a high-performing international marketing organisation.

Establish clear performance expectations and accountability across the function.

Build a collaborative environment that encourages innovation and continuous improvement.

Develop future marketing leaders and strengthen organisational capabilities.

Candidate Requirements

Extensive experience in senior B2B marketing leadership, preferably within SaaS or technology-driven organisations.

Demonstrated success developing and executing strategic marketing initiatives across multiple markets.

Strong understanding of commercial growth, demand generation, customer acquisition and revenue generation.

Experience managing marketing operations, budgets and performance analytics.

Ability to work effectively with executive stakeholders and cross-functional leadership teams.

Proven experience leading and developing high-performing marketing teams.

Strong strategic thinking, commercial judgement and organisational leadership capabilities.

Excellent communication and stakeholder-management skills.

Professional fluency in English.

Compensation and Benefits

The proposed compensation target for this opportunity is:

Base Salary: £145,000–£170,000 annually.

Performance Bonus: Potential 20–25% annual bonus, subject to agreed performance objectives.

Long-Term Incentives: Potential equity participation, subject to the company's compensation arrangements.

Remote working flexibility, subject to approved employment location.

Home-office and coworking support.

Professional development opportunities.

Wellness benefits.

25 business days of annual leave.

Pension and other applicable employee benefits.